Brow Biz - Benefit Brow Bar

The importance of eyebrows musn't be downplayed, dear reader. Brows are arguably the most crucial feature of your face. At the risk of sounding increasingly dramatic, they make or break your whole look! To prove such a point, my cute friend Zhen let me capture her brow grooming experience at Benefit Cosmetics' Brow Bar, located in Sephora Yorkdale.

Scrolling through the gallery above, you can see the various steps that Zhen was taken through by our Brow Expert, Kelly. Zhen's brows were initially tinted (pretty sure this was Zhen's fave step in the process, since filling in brows isn't her ideal pastime), and then the brow shape was mapped out using Benefit Brow Zings and an angled brush. Kelly used different points on the face to determine where the brow would begin (a line between the side of the nose and the inner corner of the eye), arch (a line between the side of the nose and pupil of the eye), and end (a line from the side of the nose to the outer corner of the eye) and mapped these points out accordingly.

After mapping, Kelly busted out the wax and began to remove hair in small sections starting on the top of the brows first and then moving to the bottom, ensuring that each section was completely tidy before moving onto the next, detailing with tweezers as she went along. Excess wax was removed with a bit of oil, as per usual.

The difference that tinting and shaping can make.

How significantly brows change once they're shaped and filled in!

Kelly used Benefit Instant Brow Pencil to lightly fill in Zhen's shape. All in all, Zhen was pretty stoked on her expert arches, which really do look so sharp! I think it's an appointment that's worthy of everyone's time because EVERYONE can use a little brow help and Benefit Brow Bar is conveniently located and super speedy, and most importantly, the brow pros there are really, really good at what they do.  For a location near you, click here!