About Poonam

Hello! My name is Poonam Kaur Billing and I've been obsessed with beauty from a very young age. I live and play in Toronto, Ontario.

I began writing after I graduated from Parsons School of Design in New York, NY, where I completed a degree in Fashion Marketing. In my time in NYC, I interned plenty and had stints at Michael Kors USA, Bergdorf Goodman, FASHION Magazine and CHANEL, Inc. Prior to my time in New York, I completed a Bachelor of Commerce co-op degree at Dalhousie University in Halifax, NS. I wrote on a freelance basis starting in 2012 and continued while completing my MBA at Schulich School of Business in 2015. 

The reason I chose to delve into the beauty realm is because beauty made a lot more sense to me than fashion did when I was roughly halfway through my degree at Parsons. I was surrounded by wonderfully ornate yet incredibly unaffordable goods at Bergdorf Goodman and it became clear to me that beauty was far more accessible and easier to relate to for most people. Beauty products make a remarkable difference in how someone presents themselves and I have always been drawn to that shift in persona, that difference in the before & after. It's a fascinating industry and one that I have truly enjoyed being a part of.

This blog is meant to serve as a place to write about any appealing beauty bits, and in some ways, it will be a complement to the content that I write professionally. If you're interested in my daily ramblings (warning: heavily laden with dry wit), you can follow me on Twitter, and I'm also on Instagram!

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