In my usual overzealous manner, as soon as Glossier (rhymes with "dossier") dropped in October, I had to try it.
Okay. No. I didn't have to try it, but I wanted to. The idea that these products essentially came into existence based on trends derived from a beauty website's user feedback and comments (ITG, I love y'all) was enough to captivate my attention. It's a hyper-modern way to create a product, not unlike a school project I recently wrapped that zeroed in on "cool hunting" a.k.a. essentially finding a gap in the market based on feedback. Not to go all Porter's Five Forces on you, but as saturated as the beauty game is, there is always room for improvement and new players, as high as barriers to entry may be.
