Wednesday, November 13, 2013

Brow Biz - My Preferred Products


Continuing on from the last post regarding Benefit's Brow Bar, I thought I'd outline some of my favourite brow products and explain why they're so splendid. I'd like to note that while I don't really put much effort in hair removal (occasional tweezing is the extent of my shaping process), I do fill in my brows habitually, even if it's 6:30 am, completely dark out and I'm only going to the gym. My brows are not the standard shape, in that they sort of slope downwards at the ends, so there's a fair bit of tweaking with the shape when I fill them in to even things out. After years of oscillating between pencils, waxes, powders and liquid formulas, I think I've determined what I truly love (powder brow cake brushed on and set with a clear gel), but that doesn't mean there aren't a flurry of formulations that are well worth your attention!




It took two Youtube videos to convince me I had to at least see this brow cake in person. I'm actually thrilled I made the couple-block stroll to The Bay to creep the Illamasqua counter, because the content of this lil compact is bloody brilliant. It's a killer shade of medium-deep brown that isn't too cool-toned and is somewhat universal in nature (though there are other shades available in the same formulation). I say it's universal because I've seen blondes sport this shade, and it looks natural on them, and it magically suits me as well. I don't know what that science is, but what I do know is that this stuff lasts all day with no fading or patchiness, can be applied wet or dry (I prefer dry), and that it has wonderful pigmentation. I've put a dent in it since grabbing it last month, and we all know that that's a statement for me!



There's nothing particularly fancy about this angled brush. To most, I suppose if you've used one angled brush, you've used them all, but what I appreciate about this brush is the price point ($14!) and the fact that I can use it horizontally for filling in the thinnest part of my brows without colouring outside the lines per se, and I can use it vertically to get a softer effect when filling in the front of my brows, which I don't really want too dark at all. It's just a handy brush to have around, and I'd hate to be without it. 



Admittedly, metal lash combs used to scare the crap out of me. I mean...what if you hit your lids, or obviously far worse, your actual eyeballs?! It gave me anxiety just thinking about it, but clearly I got past that fear at some point, because this lash and brow grooming brush ended up in my possession and now I can't go a single day without using at least one if not both sides of this great tool (shoutout to the first Youtube account I ever subscribed to, PIXIWOO, specifically Samantha Chapman, who created this brush range!). I use it before, during and after filling in my brows, and I use it to brush the next product through my brows for a bit of texture. 


When I first came across this product at NKPR's holiday preview in July, I had a couple questions. 1) Why is "browmousse" one word? 2) Why is it a mousse and not a gel when it looks like a gel? I never received an answer to that first question, but I did ask Tweezerman Canada's brow expert the second question and she explained that the clear formula is lighter than gel, so they dubbed it a mousse due to a slightly less dense texture (it's not air-whipped like a mousse, don't get too excited). I can't really remark on the lightness of the texture, to me it applies like every other brow gel, but the difference I've found with this formula is that it doesn't flake or lose hold throughout the day. Everything stays in place, but I don't feel like I've glued my brows down. The worst is when you raise your brows as one does when they have facial reactions to different scenarios and you feel your brows. I don't ever really want to be that aware of my brow gel, so this one is great for solid hold without the weird shellacked-to-your-head sensation. Keeper.  



Disclosure: This post contains product(s) sent from the company or their PR team for editorial consideration. For more information, please click here.   
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Thursday, October 17, 2013

Hudson's Bay Yorkdale - A Whole New Retail Experience

Today, I had the delightful privilege of joining Shelley Rozenwald, HBC's Chief Beauty Adventurer (how cool is this title?!), and some fellow bloggers at Hudson's Bay at Yorkdale Shopping Mall for a guided tour through the new Beauty Hall that has just opened.


I'm no stranger to Yorkdale and had been to the department store a handful of times during renovations, but naturally, certain areas were partitioned off and weren't accessible, so to see the whole floor in all its glory was quite literally awesome. I was in actual awe of the sheer size of the beauty floor, as it actually went on much farther than I could see.

Chanel counter

The entire concept of the revamped Beauty Hall is hyper-focused on increasing the amount of time spent at the counter whenever possible, and personally, I'm a lingerer, so I ain't mad at it. The idea is that consumers can choose to engage further either with an automated guide (on iPads or large touchscreen system installed at certain counters) or an actual beauty specialist in order to properly assess their needs and desires pertaining to skincare, fragrance and colour cosmetics.

Dior counter
As a beauty fiend, I actually never really am an in-and-out or grab-and-go type of person when it comes to store visits. I'm all about the conversation that can unfold with different associates that I come in contact with throughout the department, so this setup is right up my alley, but the option to make a quick purchase is always there for anyone who prefers to keep to themselves, and brand logos are easy to spot all over the place in order to figure out precisely where you want to wander on the floor.

Clarins counter
Shelley guided us to the fragrance area and I was instantly infatuated by the way the fragrance department has been set up. Brands have dedicated areas (that I rapidly dubbed "fragrance nooks") that act as very small but very real fragrance shops, displaying a full array of fragrances available from the brand. In the Narciso Rodriguez nook, there was a set-up of essential oils that are central to the Narciso Rodriguez fragrances. This was reminiscent of the Chanel Les Exclusifs set-up at Holts Yorkdale and Bloor, so I definitely had an appreciation for the direction that Hudson's Bay is moving in as far as fragrance interaction goes.

Narciso Rodriguez fragrance nook
Hudson's Bay fragrance department
Thierry Mugler fragrance nook
Viktor & Rolf fragrance nook
In addition increasing the amount of time consumers spend at the counter, Hudson's Bay has cabines that can be booked for services with different brands. How great is that?! Fun secret: the Shiseido counter is actually equipped with their own cabine at the counter that's used for complimentary facials. Complimentary. Facials. You read that right.
Cabine space for services
New brands introduced to the HBC Beauty Hall include Giorgio Armani (yes!!!), Illamasqua (an absolute curveball, but welcomed nonetheless!), Bobbi Brown (Shimmer Bricks are essential), Anna Sui (the counter is modeled after Anna's Paris apartment) and Shu Uemura (Tokyo beauty at its finest).

Illamasqua counter
What did I conclude after exploring the 20,000 square feet of beauty retail space that I can probably alternately refer to as heaven on earth? That Hudson's Bay is absolutely bringing something back to beauty retail and that's a more full service shopping experience that is designed to be interactive and enjoyable while converting consumers into lifelong brand fans.

...and I'm here for that.


all images provided by Hudson's Bay Company
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